Alfa Romeo to launch new model every year to 2026; Lancia to expand beyond Italy

MILAN -- Alfa Romeo will introduce a new model each year to 2026, starting with the Tonale SUV next year, the brand's CEO, Jean-Philippe Imparato, said.

"Alfa Romeo will launch a new model every year until 2026," Imparato told an Italian dealer's event on Wednesday.

His comments were later confirmed by a Stellantis spokesman.

Starting in 2027, all Alfa Romeo new vehicles would be electric, Imparato said.

The Tonale, whose production was initially expected to start by the end of 2021, will be presented in March next year, with sales in Italy to begin in June, Imparato said.

Lancia's head, Luca Napolitano, told the same event that he had presented Stellantis CEO Carlo Tavares with a 10-year plan for the brand, which is selling only one model, the Ypsilon small car, and only in Italy.

The strategy aims to expand the brand to other European markets, including France, Germany and Nordic countries, with a focus on large cities, to complete the group's premium offer from Alfa Romeo and DS, Napolitano said.

"Our target is to bring Lancia to those markets where electric cars are sold, as we will produce electric cars only from 2026," he told dealers in comments later confirmed by a Stellantis spokesman.

"I want to be in the high end of the market, not abandoning Ypsilon, but pushing Lancia beyond it," Napolitano said, adding that the brand will launch three new models by 2028.

Stellantis was formed earlier this year through the merger of Fiat Chrysler and PSA Group. Stellantis has pooled Alfa Romeo, Lancia and DS to cooperate in the premium market.