Audi has reached an agreement with its dealers in Germany to introduce a direct sales system for electric vehicles starting Jan. 1, 2024, Automotive News Europe sister publication Automobilwoche reported.
After this date, dealers will only be allowed to offer EVs on behalf of Audi under the new terms and will no longer buy them from the automaker to sell to end customers. For customers, the so-called agency model means an end to dealer rebates, as sales partners will no longer have any influence on the final price.
The agreement doesn't apply to vehicles with internal combustion engines.
After strong resistance from its dealers, Audi agreed to give its retailers in Germany a fixed commission of 6 percent and a flexible payment of between 1.5 and 2.5 percent. The flexible part is of the payment plan is expected to gradually decrease in 2025 and 2026, with the final number expected to be 1.5 percent, according to dealer sources.
By comparison, VW brand dealers currently receive a 4 percent fixed commission plus a 2 percent flexible remuneration for each EV sold.