Audi plots 2020 comeback helped by new models, cost cuts

Wortmann: "Deep changes are needed, but I see great willingness across the organization to turn things around, and that makes me optimistic."

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By:

Christoph Rauwald

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By:

Bloomberg

January 09, 2020 10:28 AM

LAS VEGAS -- Audi's new sales chief, Hildegard Wortmann, said the automaker is ready to win back ground lost to luxury-car leaders Mercedes-Benz and BMW, building on a revival in demand toward the end of 2019.

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