Audi's new sales chief aims to rejuvenate brand's image after diesel scandal

Wortmann: "We have to rejuvenate the brand." (Audi Communications Motorsport/Audi Communications Motorsport)

RE

By:

Rebecca Eisert

A

By:

Automobilwoche

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October 18, 2019 06:47 AM

Audi's new sales and marketing chief, Hildegard Wortmann, aims to give the brand a makeover. Audi is still reeling from its role developing the software that led to parent Volkswagen Group's diesel-rigging scandal. Wortmann joined Audi from BMW in July. She spoke with Rebecca Eisert of Automotive News Europe's sister publication, Automobilwoche.

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