LONDON -- Bentley will benefit more from being controlled by Audi than by Porsche because Audi better fits its focus on luxury, Bentley CEO Adrian Hallmark said.
Volkswagen Group, which owns all three brands, is transferring oversight of Bentley to Audi from Porsche on March 1. The change will "allow for synergies to be achieved as part of the electrification strategy of the two premium brands," VW said in a statement on Dec. 14.
"We will have much more synergies with Audi in five to 10 years' time than with Porsche because Porsche is sportier and we are more on the luxury side than the performance side," Hallmark told journalists in an online conference call on Dec. 16.