BMW CEO urges staff to narrow sales gap with Mercedes

"Instead of blaming the current situation, conditions, political landscape or particular individuals, a positive spirit will enable us to seize the opportunities available to us," BMW CEO Oliver Zipse said. (Bloomberg)

By:

Edward Taylor

By:

Reuters

August 16, 2019 02:51 PM

FRANKFURT -- BMW's new CEO, Oliver Zipse, urged employees to embrace change and to find innovative ways to help the automaker overtake rival Mercedes-Benz at a time when demand for luxury cars is waning.

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