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Automakers

BMW's surprise EV success started with an early setback

BMW iX3 EV (Arc 2024)
BMW's EVs closely resemble their combustion siblings. The iX3 EV is pictured. (BMW)
B
By:
Bloomberg
April 17, 2024 08:35 AM

For German luxury automakers, being first to fail is proving valuable when it comes to electric vehicles. After a bruising initial crack at bringing EVs to market, BMW is lapping its rivals.

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