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April 21, 2023 02:42 PM

Europe March sales by brand and model: BYD, Lotus, Alfa Romeo report big gains

Maserati, Genesis, McLaren and Skoda also had strong jumps as more than 55 brands reported sales increases versus 17 that were in negative territory.

Douglas A. Bolduc
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    Alfa Romeo Tonale green driving

    Alfa Romeo increased sales by 165% in March on strong demand for the Tonale compact SUV.

    Twenty-two brands increased their March European sales by more than the market, which was up 25 percent, while 55 brands ended the third month of the year with volume gains.

    Meanwhile, 17 brands were in negative territory last month, according to preliminary figures from market researcher Dataforce.

    Six brands, led by Geely subsidiaries Lynk & CO and Lotus, China's BYD and Nio, and Stellantis' Alfa Romeo and Maserati, reported triple-digit percentage sales gains.

    Europe By-Model Sales powered by Dataforce
    Preliminary Europe sales by brand, model, March &… >

    Meanwhile, McLaren, Rolls-Royce, MG, Land Rover, Cupra, Nissan and Tesla were among the 22 brands that had double-digit percentage increases, according to data representing about 92 percent of sales in the European Union plus ETFA countries and the U.K.

    Lynk & CO and Lotus were led by the 01 compact SUV and Emira sports car, respectively.

    BYD and Nio were led by the Atto 3 compact SUV and ET5 midsize sedan, respectively.

    Alfa Romeo increased sales 165 percent because of demand for the Tonale compact SUV, which accounted for 66 percent of the Italian brand's sales.

    Maserati increased sales 152 percent to 989. The new Grecale premium midsize SUV accounted for 75 percent of the Stellantis luxury brand's volume. In February, that share was 78 percent.

    Hyundai Group's luxury brand, Genesis, was up 139 percent to 315 units.

    McLaren had a 92 percent gain to 113 units helped the arrival of the Artura coupe.

    Volkswagen Group's Cupra subsidiary increased sales 66 percent to 18,888, led by the Born compact electric hatchback and the Leon compact hatchback powered by combustion engines.

    A 67 percent gain in sales of the Qashqai underpinned Nissan's overall increase of 62 percent for the month of March.

    Tesla was up 39 percent for the month because a sales surge for the Model Y, which is expected to be Europe's best-seller for March and the first quarter.

    EUROPE BY THE NUMBERS NEWSLETTER: Sign up for our monthly newsletter delivering data and commentary on European sales, including sales by model, top models overall, and top models in major markets.

    Among the other brands that recorded market-topping gains during the month were Rolls-Royce (+88 percent), Skoda (+45 percent), Subaru (+36 percent) and Peugeot (+28 percent), according to Dataforce's preliminary figures.

    The 21 brands that recorded gains but were below the market average included Jeep and Toyota (both +24 percent), Porsche and Citroen (both +21 percent) and Renault (+20 percent).

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