VELIZY, France -- New Citroen CEO Thierry Koskas has set a target of 1 million annual sales by 2025, with 700,000 of those in Europe, and a 5 percent market share in Europe.
The Stellantis brand has lost market share and sales in recent years. Sales were down 16.4 percent in Europe (including the UK, Norway, Iceland and Switzerland) in 2022, in an overall market that fell 4.3 percent, according to figures from Dataforce.
Like other Stellantis brands, Citroen suffered from logistics difficulties, including a severe shortage of truck drivers, Koskas said. He said those issues were being worked out, and Citroen sales have risen somewhat this year, although the brand’s gain of about 3 percent through April still trailed the overall market, which is up more than 17 percent.