Automakers

EV startups teeter on edge as buyers sour on industry

Lucid Air Touring 2024 Arc
Lucid has started selling several versions of the Air sedan (shown) in Europe. It also plans to launch the Gravity SUV. (LUCID)
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By:
Bloomberg
May 09, 2024 10:24 AM

A slowdown in the demand for electric cars has sparked such a brutal price war that even industry behemoth Tesla is struggling to cope. But for the newer entrants in the race, it is fast turning out to be a battle for survival.

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