Automakers

Ferrari vows electric shift won't eat up its luxury margins

Ferrari SF90
The Ferrari SF90 hybrid. Ferrari is counting on profits from sports cars with internal-combustion engines to keep margins high as it transitions to full-electric vehicles.
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By:
Bloomberg
June 16, 2022 01:39 PM

Ferrari's Maranello complex in northern Italy is a pretty cool place. There is a space ship-looking wind tunnel designed by the architect Renzo Piano, you can hop into a Formula One racing simulator, and a short stroll from the main factory, there is a mouth-watering museum filled with shiny supercars such as the 1990s F50.

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