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Automakers

Ford to use actor Idris Elba's UK factory experience to market ‘Mustang-inspired’ EV

IDRIS.jpg
Idris Elba will serve as “creative partner” for the vehicle launch. (FORD)
ES
By:
E.J. SCHULTZ
A
By:
AdAge
|
November 05, 2019 11:25 AM

Ford Motor, which has been using Bryan Cranston as its celebrity spokesman, is adding another star to its marketing mix.

Featured Stories

Ford
Ford hikes prices on Mexico-produced models, citing tariffs
Ford

Ford is hiking prices on three of its Mexico-produced models effective May 2, becoming one of the first major automakers to adjust sticker prices following President Donald Trump‘s tariffs.

NE
By:
Nora Eckert, Reuters
Ford hikes prices on Mexico-produced models, citing tariffs
Retail
Avatar: Not the movie, but Cox Automotive’s new retail experiment
Retail
MH
By:
Mark Hollmer
Avatar: Not the movie, but Cox Automotive’s new retail experiment
GM
2026 Chevrolet Corvette gets interior makeover
GM
RT
By:
Richard Truett
2026 Chevrolet Corvette gets interior makeover
Manufacturing
Congress Conversations: A live talk on auto parts tariffs at 11:30 a.m. EDT May 8
Manufacturing
TK
By:
Terry Kosdrosky
Congress Conversations: A live talk on auto parts tariffs at 11:30 a.m. EDT May 8

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