Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Automakers
June 16, 2022 06:46 AM

GM may start electric Cadillac, Hummer sales in Europe amid reboot

The move would be a renewed push in the region after the company sold its mass-market Opel and Vauxhall brands in 2017 to what is now Stellantis, following two decades of losses.

Bloomberg
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Hummer on Detroit plant assembly line
    Bloomberg

    Hummer electric vehicles on the production line at GM's Factory ZERO all-electric vehicle assembly plant in Detroit.

    General Motors plans to return to Europe with battery-powered models starting with the Cadillac brand and is considering selling the hulking Hummer electric vehicle, according to people familiar with the matter.

    The automaker may start importing the electric Cadillac Lyriq, which is already on sale in the U.S., the people said, asking not to be identified discussing confidential deliberations.

    Broadening GM's offering would expand its presence in a market where the company currently only sells luxury vehicles and the Corvette sports car in small numbers.

    Related Article
    GM's plans to re-enter Europe rest on electric cars, CEO Barra says

    A GM spokesman said no final decisions had been made.

    The move would be a renewed push in the region after the company sold its mass-market Opel and Vauxhall brands in 2017 to what is now Stellantis, following two decades of losses.

    GM has recently revived the dormant Hummer brand, starting production of the electric pickup in December.

    The nameplate was controversial among environmentalists with the Hummer H2 model that used about one gallon (3.8 liters) of fuel to drive 10 miles (16 km).

    The automaker acquired the Hummer brand from military contractor AM General in the late 1990s, at the height of the U.S. SUV boom.

    High gasoline prices had reduced sales and GM's 2009 bankruptcy led the company to stop production of all Hummers in 2010.

    While GM sold the bulk of its European operations, it continued to market a limited number of imported Cadillac models through a Swiss unit.

    The company is also considering setting up a mobility startup in Europe along with the possibility of traditional sales.

    Europe's new-vehicle sales slumped for an 11th consecutive month in May as record inflation and falling consumer confidence joined prolonged supply-chain disruptions.

    A Bloomberg Intelligence report predicts shipments will pick up in the second half of this year.

    DAILY NEWSLETTER: Sign up and get the top news of the day in Europe every business weekday.

    Electric-Only

    Cadillac has been working to convert its entire lineup to electric vehicles by 2030. GM wants to return to Europe with electric models because the company wouldn't have to worry about tough emissions regulations in the European Union, which was a factor in the Detroit automaker's decision to sell Opel and Vauxhall five years ago.

    In November, GM promoted Mahmoud Samara, then vice president of Cadillac North America sales, to lead the restart of operations on the continent, the company said.

    At the time of the announcement, Samara said that, “Europe is the second largest and fastest growing electric vehicle market in the world, presenting a significant opportunity as GM is about to roll out its comprehensive and cutting-edge EV and AV portfolio along with new and innovative software, autonomous technology and freight and logistics services.”

    RECOMMENDED FOR YOU
    Peugeot's full-electric 3008 and 5008 SUVs will have up to 700 km range
    Recommended for You
    Peugeot 3008
    Peugeot's full-electric 3008 and 5008 SUVs will have up to 700 km range
    VW ID3 900x540_0.jpg
    VW, Tesla, Fiat lead Germany's final month EV surge, but backlash looms
    Toyota new CEO Koji Sato 2023
    Toyota's new CEO must navigate shift to clean energy
    Capgemini Invent Head on automotive takeaways from CES 2023
    Sponsored Content: Capgemini Invent Head on automotive takeaways from CES 2023
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us