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Automakers

Honda CEO pledges to 'fight back' from behind in EV race

Honda CEO Toshihiro Mibe, left, with COO Shinji Aoyama.
Honda CEO Toshihiro Mibe, left, is pictured with COO Shinji Aoyama at the automaker's annual business briefing. (Hans Greimel)
HG
By:
Hans Greimel
April 26, 2023 08:43 AM

TOKYO – Honda CEO Toshihiro Mibe admits falling behind in the global race for electric vehicles. Now he is outlining a sweeping strategy to “fight back” and rekindle Honda’s mojo.

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