Honda CEO pledges to 'fight back' from behind in EV race

Honda CEO Toshihiro Mibe, left, with COO Shinji Aoyama. — Honda CEO Toshihiro Mibe, left, is pictured with COO Shinji Aoyama at the automaker's annual business briefing. (Hans Greimel)

April 26, 2023 08:43 AM

TOKYO – Honda CEO Toshihiro Mibe admits falling behind in the global race for electric vehicles. Now he is outlining a sweeping strategy to “fight back” and rekindle Honda’s mojo.

Featured Stories

Mazda wins most awards on 2025 IIHS safety ranking

Dealership buy-sell database updates: Details on 11 new transactions in 8 states

Ford stockpiling parts, tells suppliers to keep shipping amid tariffs

From the Newsroom: Nissan’s leadership shake-up

Latest News

Read the Automotive News Digital Edition for March 17

Mazda wins most awards on 2025 IIHS safety ranking

FTC loses one means of saving CARS Rule after U.S. appeals court rehearing deadline passes

Daily 5 report for March 14: For European automakers, the only certainty is tariff uncertainty

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Top 5 Canadian auto stories this week: Ottawa warns automakers; B.C. cuts Tesla; tariffs target production; more

Top 5 stories of the week: Nissan’s new CEO; metals tariffs take effect

Kenichi Kawaji named new Mitsubishi Canada CEO

VW’s Ontario PowerCo plant faces potential tariff disruption, slower ramp up on lagging EV sales, exec warns

Staying current is easy with newsletters delivered straight to your inbox.