Jaguar Land Rover's bold attempt to lure recently fired workers from U.S.-based tech giants such as Facebook parent Meta Platforms and Twitter underlines just how badly automakers need to add digital-focused experts to their teams to make the software-defined car a reality.
The automaker said it was looking to hire about 800 workers across the UK, U.S., Ireland, India, China and Hungary to fill digital and engineering vacancies.
The jobs are in areas including autonomous driving, artificial intelligence, electrification, cloud software, data science and machine learning.
Automakers such as Audi and Mercedes-Benz and component makers such as Continental, the world's eighth-largest supplier, face the same issue as JLR.
They need everything from software and algorithm developers to data analysts to AI and cybersecurity specialists, executives at the companies told Automotive News Europe.