Automakers

Amid layoffs in Big Tech, auto industry gets more creative to lure IT talent

Magnet graphic to signify attempt to attract talents
Automakers and suppliers need everything from software and algorithm developers to data analysts to AI and cybersecurity specialists to create their next-generation models. (iStock)
January 03, 2023 05:00 AM

Jaguar Land Rover's bold attempt to lure recently fired workers from U.S.-based tech giants such as Facebook parent Meta Platforms and Twitter underlines just how badly automakers need to add digital-focused experts to their teams to make the software-defined car a reality.

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