How Dacia stays a step ahead of its low-cost competition

Dacia made its reputation by offering low-cost cars that undercut the competition by thousands of euros. Under CEO Denis Le Vot, the Renault Group brand has moved slightly upmarket with the compact Jogger crossover, the second-generation Duster small SUV and now the Bigster, a compact SUV that is the first Dacia to have a starting price over €20,000. Le Vot spoke with Automotive News Europe News Editor Peter Sigal at the media launch of the Bigster in Berlin about the new SUV, profit margin targets, and the challenges to Dacia from China and elsewhere.