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Automakers

How Tesla's Musk tried and failed to tempt VW's Diess to run EV maker

VW Diess.jpg
VW's Diess with the ID3 at the 2019 Frankfurt auto show. Diess failed to realize his EV ambitions at BMW and has now set VW on course to pass Tesla as the top global seller of battery-powered cars. (Ralph Orlowski/REUTERS)
FJ
By:
Frank Johannsen
A
By:
Automobilwoche
|
April 15, 2021 08:53 AM

Herbert Diess was visibly proud when he presented the new Volkswagen ID3 to Tesla CEO Elon Musk seven months ago.

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