Hyundai tries again to crack Japan with electric, high-tech, online strategy

Hyundai Ioniq 5 — The Ioniq 5 EV will be central to Hyundai's push in Japan. (Hyundai Motor Company/via REUTERS)

February 08, 2022 11:07 AM

TOKYO -- Hyundai Motor Co. is a global success from Bangalore to Baltimore, but there is one market right next door where the company's badge has long been missing: Japan.

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