Jeep plans to launch an electric small SUV priced below $25,000 in the U.S. around 2027, when it's aiming to sell 50 percent more vehicles globally than it did last year. That price point translates into below 30,000 euros in Europe, where manufacturer suggested retail price (MSRP) includes sales taxes.
The brand also plans to concentrate more than half of its annual production by 2027 in lower-cost countries, up from one-third today.
Stellantis laid out its plans for Jeep and other brands, including three upcoming new products for Chrysler, during a June 13 investor day event at its North American headquarters in Auburn Hills, Mich. CEO Carlos Tavares also addressed the looming Chinese competition.
The new small EV, which will bear the Renegade name, a model still in production in Italy for European demand and in Brazil for Latin America, is part of Jeep's effort to go from covering 45 percent of the North American market to 85 percent by 2027.
Jeep confirmed to Automotive News Europe that the next Renegade will be underpinned by the new STLA Small architecture. For Europe, it will be built in Europe, but not at the Stellantis plant in Melfi, Central Italy, that currently builds the Renegade and the Compass for Europe. Melfi will switch to the STLA Medium architecture that will underpin five new models, including the next Compass, due in late 2026.
Another Jeep with a mainstream price point, which could revive the Cherokee name, will join the lineup in 2025, although Jeep CEO Antonio Filosa didn't share details on its powertrain options.
Jeep plans to have 13 plug-in models by 2027, some of which will be full EVs while others have range-extending and hybrid technology as part of a "freedom of choice" strategy.
One pillar of Jeep's game plan is to grow by producing more vehicles in lower-cost countries. It intends to get 57 percent of Jeeps from those countries in 2027, when it's aiming for 1.5 million global sales, up from about 1 million last year.
In this episode of the Ally All Ears Podcast, Aaron Lee, Senior Director at Ally Dealership Insurance, discusses the growing threat of cyberattacks on dealerships and the importance of staying vigilant. He shares essential tips for safeguarding against these risks and highlights the need for specialized cyber insurance coverage to protect your business.
The automaker is "going to reinforce the manufacturing footprint of Jeep because we believe it has a big potential," Tavares said. "There is one thing that is obvious to me when I go everywhere in the world is that the Jeep brand has the potential to be a winner everywhere."
Luca Ciferri contributed reporting
