Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • Resource Center
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • PUBLICIS SAPIENT: The power of post-purchase: How automakers can maximize customer lifetime value
    • TOYOTA EUROPE: Toyota Motor Europe's next-gen C-HR: sensory innovations revealed by Vehicle UX leader
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • SENSEAUTO: Driving the future of mobility with SenseAuto: The AGI power behind the wheel
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Focus on Electrification
May 11, 2023 12:00 AM

Jeep says Avenger buyers are younger, more likely to be women

Jeep starts deliveries of the Avenger, its smallest model and first full-electric vehicle.

Luca Ciferri
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Jeep Avenger front 2022 web

    Women make up 45 percent of buyers for the new Jeep Avenger small SUV (shown), compared with 30 percent for the Jeep brand overall, executives say. 

    MALAGA, Spain – The new Jeep Avenger, the Stellantis brand’s smallest model yet and its first full-electric one, is attracting more young and female buyers, executives said.

    The average age of buyers who placed early orders for the Avenger – deliveries for gasoline models started in Italy late last month – was 45, compared with 55 for the rest of the Jeep range, Eric Laforge, CEO of Jeep’s enlarged Europe region, told Automotive News Europe at a test drive in Malaga in April. Women made up 45 percent, compared with 30 percent overall, Laforge said. 

    Related Article
    Suppliers to the new Jeep Avenger

    And of 25,000 early orders, 80 percent were conquests from other brands, and 75 percent of buyers for the full-electric variant were coming from an internal-combustion model.

    Most Avengers will be sold with the full-electric drivetrain, with a 1.2-liter three-cylinder gasoline engine offered only in Italy, Poland and Spain. Jeep expects EVs to make up most of Avenger sales. 

    However, the mix in Italy, Jeep’s largest European market and which accounted for half of the early orders, was 85 percent gasoline, Jeep said.

    The Avenger is shorter than other Stellantis small SUVs, with shorter overhangs to improve approach and departure angles.

    Sales for electric models will start with front-wheel drive, but a second electric motor will be installed on the rear axle to create a 4xe all-wheel-drive model for launch later. Gasoline models will be front-wheel drive only.

    By 2030, Jeep expects to sell only full-electric models in Europe, Laforge said.

    Laforge would not directly confirm reports that Jeep expects to sell about 100,000 Avengers a year, with a goal of 300,000 sales for the brand overall late this decade, but he said that that both figures "make sense."

    Jeep last year sold 102,713 cars in Europe after industrywide supply problems reduced volumes from 133,227 units in 2021, figures from Dataforce show. 
    Jeep’s record sales in Europe were 168,652 in 2018, according to industry association ACEA.

    The Avenger will be Jeep's second entry in the small SUV category, Europe's biggest segment, alongside the slightly longer Renegade.

    The Avenger features a color-matched dashboard.

    The Avenger is benefiting from various improvements to the second generation of Stellantis’ e-CMP architecture, a platform that is used for small (and a few compact) cars across its brands. It supports gasoline, diesel and full-electric powertrains.

    Battery-electric SUVs on the platform now have a range of about 400 km (250 miles) on the mixed WLTP cycle, with up to 550 km in urban driving.

    The Avenger has a new 115 kW (156 hp) motor supplied by the E-Motors joint venture between Nidec and Stellantis and built at Stellantis’ plant in Tremery, France. The 54-kilowatt-hour battery pack -- of which 50.8 kWh is usable – is supplied by Chinese specialist Contemporary Amperex Technologies Ltd (CATL). 

    Stellantis’ first generation of full-electric small SUVs – the Peugeot e-2008, Opel/Vauxhall Mokka-e and DS 3 Crossback E-Tense -- offered about 320 km of range from a 50-kilowatt-hour battery pack that powered a 100 kW (136 hp) motor.

    Jeep detailed the main improvements that permitted to boost the range of eCMP2 vehicles by 25 percent from 320 to 400 km:

    • The new electric motor added 5 percent in range (roughly 16 km)
    • A slightly bigger battery pack (8 percent in higher nominal capacity) added 12 percent (38 km)
    • Better aerodynamics, longer gear ratios and low-resistance tires added an additional 8 percent (26 km)

     

    Jeep

    Stellantis has upgraded its electric powertrain for small models, resulting in increased range.

    At 4084 mm long with a 2562 mm wheelbase, the Avenger is the shortest of Stellantis small SUVs, but it offers a similar usable interior space to sibling models. The overall length is shorter because of smaller front and rear overhangs to improve approach and departure angles for off-road use. The impact zones have also been shortened.

    In comparison, the Peugeot 2008 has a slightly longer wheelbase at 2605 mm and overall length is 4300 mm, 216 mm more than the Avenger.

    Jeep said the Avenger has about 600 specific parts compared with other models based on the eCMP platform. 

    Jeep will begin deliveries of the electric Avenger from late May in France (where the model starts at 36,500 euros) and in Germany (from 37,000 euros). 

    Other European markets will follow from June. Later this year Jeep will export electric Avengers to Morocco, Turkey, Japan and South Korea. Sales in the U.S. and China are not planned.

    Deliveries of the gasoline Avenger began in Italy in late April starting at 24,300 euros.

    RECOMMENDED FOR YOU
    Interactive data dashboard: Get the latest Europe sales and other key statistics
    Recommended for You
    Interactive data dashboard: Get the latest Europe sales and other key statistics
    Interactive data dashboard: Get the latest Europe sales and other key statistics
    Seres SF5 2023 IAA Mobiity auto show
    Germany signals China EVs probe will have high burden of proof
    Toyota bZ4X driving down steep incline 2022
    Toyota to speed up EV production, aims for over 600,000 vehicles in 2025, report says
    Main Image Cars
    Sponsored Content: Driving the future of mobility with SenseAuto: The AGI Power Behind the Wheels
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • Resource Center
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • PUBLICIS SAPIENT: The power of post-purchase: How automakers can maximize customer lifetime value
        • TOYOTA EUROPE: Toyota Motor Europe's next-gen C-HR: sensory innovations revealed by Vehicle UX leader
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
        • SENSEAUTO: Driving the future of mobility with SenseAuto: The AGI power behind the wheel
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us