JLR loses court battle over Defender trademark

The court said that while differences in design between the Grenadier (shown) and the previous Defender may appear significant to some specialists, they "may be unimportant, or may not even register, with average consumers."

By:

Stephanie Bodoni

By:

Bloomberg

August 04, 2020 10:18 AM

Jaguar Land Rover lost a UK court bid to get the trademark rights for the shape of its iconic Defender SUV, freeing billionaire Jim Ratcliffe’s Ineos Group to go ahead with the Grenadier off-road vehicle.

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