Kia has increased sales in Europe for 11 consecutive years and its sales are steady this year in a declining market with a 1 percent rise in the first nine months to boost market share to 3.2 percent from 3.1 percent. The main task for Emilio Herrera, who became Kia Europe's COO in April 2018, is to continue the upward trend despite the huge challenge posed by the need to comply with the new European Union CO2 emissions limits. The Spanish executive is confident that Kia will avoid paying fines for missing EU CO2 targets. He says automakers will have no choice but to electrify their ranges, even in smaller segments. Herrera discussed Kia Europe's electrification strategy with Automotive News Europe Correspondent Andrea Malan.