Automakers

Mercedes maps out push to lift profits during EV shift

Daimler CEO Ola Kallenius is pictured at a virtual on-line investor and analyst conference on Tuesday. (Daimler)
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By:
Bloomberg
October 06, 2020 11:43 AM

FRANKFURT -- Mercedes-Benz, which has fixated for years on leading the auto industry in luxury-vehicle sales, will rethink its ambitions and restructure operations to be more profitable in the midst of a costly shift to electric cars.

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