Nio founder William Li sees Europe success as a long-term game

Nio William Li — Nio CEO William Li admits the competition in Europe will be fierce, noting the success of Audi, BMW, and Mercedes, not only in Europe but also in China. (NIO)

October 31, 2022 01:34 PM

BERLIN -- NIO co-founder and CEO William Li believes his Chinese electric-vehicle startup can redefine not only the market for EVs, but technology and energy markets, by taking a more innovative approach to automaking.

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