GOTHENBURG, Sweden -- Polestar CEO Thomas Ingenlath doesn't just want his brand to re-define what an electric vehicle looks like. He says the Volvo subsidiary should "drive the progress of car design in general" within the automotive industry.
Ingenlath has the skillset to make this happen. In his dual role as chief design officer for the Volvo Car Group, his styling influence played a crucial role in the XC60 SUV winning the 2018 World Car of the Year award and the XC40 SUV winning the 2018 European Car of the Year.
Ingenlath has another mission for the 2-year-old stand-alone premium electrified brand, which aims to have its first model, the Polestar 1 plug-in hybrid coupe, in customers' hands before year-end. He wants Polestar to provide a "seamless and hassle-free experience" to customers, Ingenlath told the Automotive News Congress here on Wednesday.
To reach this goal Polestar will offer Google's Android operating system embedded into the car. "You will not have to adapt to a different navigation, you just use Google Maps," Ingenlath said.
Another convenience the brand plans to offer is to pick up a Polestar model when it needs service and to return it to the customer's home or workplace when finished.
With that we will help bring back the joy and fun of owning and driving a car," Ingenlath said.
When asked about the brand's plans to get its models in front of potential customers, Ingenlath said the first Polestar Space where employees will inform customers about the company's products but will not receive a commission for closing a sale would open this autumn in Oslo, Norway.
The second will follow soon after in Beijing. By the second quarter of 2020 Ingenlath wants there to be a total of 50 Polestar Space locations open for business. "We are in full swing finding the right locations and getting the contracts signed," he said.