Polestar CEO has ambitious design objective for Volvo subsidiary

Polestar's Ingenlath said the brand aims to provide a "seamless and hassle-free experience" to customers. ( Lars Ardarve)

May 22, 2019 03:50 PM

GOTHENBURG, Sweden -- Polestar CEO Thomas Ingenlath doesn't just want his brand to re-define what an electric vehicle looks like. He says the Volvo subsidiary should "drive the progress of car design in general" within the automotive industry.

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