Porsche, Lamborghini see profit in off-road variants

911 Dakar 4.jpg — Porsche charges $222,000 for the 911 Dakar, pictured, which is over double the price of a standard Porsche 911 Carrera, which starts at $106,100.

B

By:

Bloomberg

January 12, 2023 04:08 PM

Porsche announced three new decal options earlier this month for its 911 Dakar, an off-road sports car that debuted in November.

Featured Stories

Lithia CEO to service department leaders: Change ‘mindset’ in next 90 days or else

Lithia CEO to service department leaders: Change ‘mindset’ in next 90 days or else

The auto retail industry is moving on from DEI but not diversity

The auto retail industry is moving on from DEI but not diversity

How auto tariffs impact USMCA-compliant vehicles and parts

How auto tariffs impact USMCA-compliant vehicles and parts

Live updates on tariffs: Stellantis offers to help suppliers; Mercedes to absorb tariffs on 2025 models; Sorting out which parts face tariffs

Live updates on tariffs: Stellantis offers to help suppliers; Mercedes to absorb tariffs on 2025 models; Sorting out which parts face tariffs

Latest News

Nissan’s new scalable EV platform to support up to 5 models, including lifestyle pickup

Lithia pursuing stronger used-vehicle sales volume in 2025

Bentley pads Flying Spur, Continental GT coupe and convertible lineup with another hybrid

How dealers and vendors are still investing in diversity

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Trump auto tariffs could cut European exports to U.S. by 200,000, study says

U.S. stock futures plunge overnight with Trump team defending tariffs

British government is relaxing EV rules to protect automakers from Trump tariffs

Don Romano’s ‘wild ride’ at Hyundai Canada

Staying current is easy with newsletters delivered straight to your inbox.