“Our secret is that we are able to generate pricing at the highest levels worldwide, a testament to the strengths of the brand," Müller-Ötvös said in a phone interview.
He added that the automaker was able to protect the 2,000 jobs at its headquarters and factory in Goodwood, southern England, because of the company's "lean strategy."
The brand this week revealed its new entry-level Ghost sedan that it will beginning shipping to customers in November.
Müller-Ötvös said the company was starting a second shift at Goodwood next week “because the order book is so good."
Rolls-Royce reported a 30 percent drop in sales in the first half of the year.
“Business tanked after COVID like it did for everybody," Müller-Ötvös said.
The company will not match its record 5,152 sales from last year, he said, partly because of the pandemic and partly because it was without the Ghost for the year after ending production of the model in 2019 to prepare to launch the new sedan.
Sales rebounded in July and August, the CEO told Reuters. “We see a very fruitful business now coming back from Asia, also Europe is coming back on track, the Americas just delivered an excellent July result and August result," he said.