SAN FRANCISCO -- Tesla plans to build its in-development Cybertruck at a new plant in the U.S., CEO Elon Musk tweeted Tuesday, likely triggering a state-by-state competition similar to one he set off six years ago.
The factory will build both the electric pickup and the Model Y crossover for customers on the east coast, Musk wrote. He did not elaborate on which states Tesla is considering beyond saying the company will pick a location in the central U.S.
Musk unveiled the Cybertruck in November and positioned it as a radically different option for buyers of pickups, a highly lucrative segment dominated by Ford, General Motors and Fiat Chrysler Automobiles.
A botched demo in which Tesla’s design chief cracked supposedly shatter-proof glass generated enormous buzz and prompted the company to sell T-shirts featuring the broken windows.
By publicizing Tesla’s plans to construct a factory for the truck, slated for production late next year, Musk, 48, is repeating a strategy used in 2014 to score a $1.3 billion incentive package from Nevada. The state lured the company’s massive battery factory there after Musk held a bake-off in which Arizona, California, New Mexico and Texas were the finalists that came up short.