PUEBLA, Mexico -- Volkswagen rolled the last Beetle off the assembly line on Wednesday, the end of the road for a car that ran from Nazi Germany through hippie counterculture but failed to navigate a swerve in consumer tastes toward crossovers and SUVs.
Serenaded by a mariachi band and surrounded by proud factory workers, the final batch of the retro, rounded compact were celebrated at a VW plant in Mexico's central Puebla state more than 80 years after the model was introduced in Germany.
The Puebla factory, which already produces VW's Tiguan crossover, will make the Tarek crossover in place of the Beetle starting in late 2020, Volkswagen Mexico CEO Steffen Reiche said. The bigger vehicles are more popular in the United States, the main export market for the Mexico factory.
The last Beetles will be sold on Amazon.com in a move symbolizing the company's embrace of the future, Reiche said.
"Today is the last day. It has been very emotional," he said. The Mexico plant had assembled the Beetle -- dropped and later revived in the U.S. -- since 1997.