Volvo exec outlines brand’s growing influence in Silicon Valley

When Volvo Cars named Atif Rafiq as its first chief digital officer two years ago, luring the longtime Silicon Valley executive from McDonald’s, the automaker said it expected him to lead the company’s digital transformation. To reach this goal, Rafiq explained how Volvo is attracting top talent from the world’s best-known tech companies in an interview with Automotive News Europe Managing Editor Douglas A. Bolduc.