Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Automakers
January 14, 2021 02:00 PM

VW exec says ID Buzz reaction 'has been huge'

Larry P. Vellequette
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    VW ID.BUZZ-MAIN_i.jpg
    Friso Gentsch/Volkswagen

    The anticipation for the Volkswagen ID Buzz is building among dealers — inside and outside the automaker's retail network — ahead of the Microbus-inspired battery electric's U.S. launch in 2023, according to the region's top executive.

    “I think what the consumer can expect, I think is just pure, magic Volkswagen,” Scott Keogh, CEO of Volkswagen of America, told Automotive News Publisher Jason Stein in a conversation during the Automotive News Shift Mobility Forum, part of this year’s all-virtual CES technology expo. “You drive it, the world is going to be talking.”

    Keogh said he gets regular texts from VW and non-VW dealers about the ID Buzz, including from AutoNation CEO Mike Jackson, asking when it will arrive in showrooms.

    “The reaction’s been huge, and we just got to get it here,” Keogh said. “It’s as simple as that.”

    When ID Buzz production was first confirmed by VW CEO Herbert Diess at the 2017 Pebble Beach Concours d’Elegance, he and the automaker told the audience to expect the van in 2022.

    Keogh said he would love to have the ID Buzz in U.S. showrooms next year, but as has been previously reported, dealers and consumers will have to wait for it until 2023.

    “I wish it was coming next year,” Keogh said. “It’s not going to come quite as soon as that; it’s going to be a little bit later than that.”

    Although VW targeted North American consumers with the ID Buzz, the automaker’s plan has always called for it to be built in VW's Hanover, Germany, plant, which will also build a smaller commercial electric van for Europe along with the ID Buzz. Both of those vehicles will go on sale first in Germany and Europe.

    Since it was first shown four years ago, company officials have said that the ID Buzz is the most popular concept EV developed by Volkswagen for its flexible MEB electric vehicle platform. However, the automaker began a global EV push last year with an MEB-based hatchback, the ID3, followed by an MEB-based compact crossover, the ID4, to target the largest global segments — and where it has fans worldwide with the Golf and Tiguan.

    Unlike the ID3 and ID4, which debuted in 2020 and are in production in Zwickau, Germany, the ID Buzz will be built at the Hanover  commercial-vehicle plant, which is being retooled. The microbus EV is expected to go on sale in Germany in 2022 alongside the commercial EV variant in Europe.

    EDITOR'S NOTE: An earlier version of this story incorrectly characterized the ID Buzz’s U.S. arrival as delayed until 2023. Volkswagen had initially planned a 2022 launch when production was confirmed in 2017; the revised plan for a 2023 debut had been reported previously.

    DAILY NEWSLETTER: Sign up and get the top news of the day in Europe every business weekday.
    RECOMMENDED FOR YOU
    Toyota to increase Yaris capacity at French plant
    Recommended for You
    Toyota Yaris Cross
    Toyota to increase Yaris capacity at French plant
    Connected cars technology panel
    Stellantis sees new ways to generate profits from vehicle software
    VW logo in car mirror
    VW's rights may have been breached by Italian antitrust fine, EU court adviser says
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us