Volkswagen Group is adding improved design to a string of changes aimed at enticing more buyers as sales of electric models in China flag and competition intensifies.
VW will strengthen the hand of its designers, who will work more closely with brand chief executive officers, the automaker said Sunday on the eve of the IAA Mobility auto show in Munich.
The goal is to better differentiate the company's stable of ten brands and boost demand for its upcoming electric-car offerings.
"Our refined design principles aim for higher design quality," VW Group CEO Oliver Blume, who also heads sports-car maker Porsche, said in a statement.