The head of Volkswagen Group's core VW brand, Ralf Brandstaetter, will oversee the automaker's Skoda and Seat/Cupra volume marques, according to company sources.
The move means VW CEO Herbert Diess has dropped plans to appoint two veteran executives chief operating officers to reduce overlap between brands as he pushes to improve profitability at the automaker.
VW Group's 12 brands include the luxury marques Audi, Porsche and Bentley as well as the mass-market brands VW, Skoda and Seat.
Brandstaetter, whose VW passenger cars brand is by far VW Group's biggest business by unit sales, will supervise all the volume brands. He will be supported by his new chief strategist Andreas Walingen.
This will place Brandstaetter above brand bosses Thomas Schaefer at Skoda, Wayne Griffiths at Seat/Cupra and Carsten Intra, who leads the VW light commercial vehicles business.
Diess had proposed the plan to appoint two chief operating officers to oversee the group's volume and premium brands to stop the brands working on similar projects separately.
VW brand's labor chiefs have long complained that Skoda and Seat get an unfair advantage by using technology developed in Wolfsburg and financed by the core marque.