Subscribe
Automakers

What Audi and Porsche stand to gain from joining Formula One

Formula One Miami Grand Prix May 8, 2022
Red Bull's Max Verstappen crosses the line to win the Formula One Miami Grand Prix. (REUTERS)
B
By:
Bloomberg
May 07, 2022 07:13 AM

The announcement that Porsche and Audi want to lend their names to Formula One comes at a high point of popularity in the U.S. for the world’s most glamorous racing series.

Featured Stories

U.S. tariffs on imported vehicles are in effect, with parts duties following soon
U.S. tariffs on imported vehicles are in effect, with parts duties following soon
What vehicle parts are now subjected to tariffs? Powertrain, suspension, safety and more
What vehicle parts are now subjected to tariffs? Powertrain, suspension, safety and more
MSRP and dealers and finance, oh my! Why tariff price impacts may vary
MSRP and dealers and finance, oh my! Why tariff price impacts may vary
Here’s our list of the 2025 Top 150 dealership groups
Here’s our list of the 2025 Top 150 dealership groups

Latest News

Stellantis laying off nearly 1,000 workers in U.S. as tariffs pause production at some plants in Canada, Mexico
Daily 5 report for April 3: Stocks crash, job cuts emerge, costs rise as tariff chaos begins
Infiniti indefinitely stops crossover production in Mexico, citing Trump tariffs
Audi holding all vehicles delivered to U.S. ports after April 2
Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

U.S. senators seek to rein in Trump tariff authority
Europe reacts as Trump’s 25% auto tariffs take effect
What vehicle parts are now subjected to tariffs? Powertrain, suspension, safety and more
Hyundai 2nd-gen Nexo hydrogen fuel cell crossover gets big boost in power, range, styling
Staying current is easy with newsletters delivered straight to your inbox.