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AUTOMOTIVE NEWS EUROPE PODCAST: Feb. 3, 2022 | How BMW, Mercedes gain from Magna's close ties with startups
How BMW, Mercedes gain from Magna's close ties with startups
Kurt Bachmaier has been Magna Steyr's VP of sales and marketing since 2018. He started at Magna in 1991.
Magna Steyr vice president of sales and marketing Kurt Bachmaier explains why working with startups has been so beneficial to the contract manufacturer's relations with BMW, Mercedes and Jaguar.
And, because of its deep ties to those established brands the number of inquires Magna gets each year for contract manufacturing and engineering help has risen to roughly 100 from less than a dozen a decade ago, he said.
That is why Magna created a bank of resources for startups that can best be described as an Introduction to Automaking.
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