Xpeng's European campaign began in Norway in 2020 with the launch of the G3 compact electric SUV, but it picked the P7 and P5 sedan to roll out sales in other countries. The P9 large electric SUV will follow the P7 and P5.
As promised, the P5 will undercut like-for-like versions of the Tesla Model 3 and Polestar 2, its two closest rivals.
Xpeng is targeting an entry price of 48,000 euros ($51,300) in the Netherlands for the 211-hp single-motor version of the P5, which has a 66-kilowatt-hour battery and a 465-km (289-mile) range.
That nearly matches the entry Polestar 2, which starts at 47,900 euros in the Netherlands for a car with a 69-kWh battery, 474 km of range and a 228-hp single electric motor.
The entry Tesla Model 3 costs 51,990 euros but offers more range – 491 km – from an undisclosed battery size and a single electric motor of undisclosed power.
The base P5 also includes a panoramic sunroof, but its biggest trump card compared with its main rivals is standard fitment of a suite of advanced driver assistance systems. A similar package starts at 3,800 euros in the Model 3 and 2,066 euros in the Polestar 2.
Xpeng calls its ADAS solution Xpilot 2.5, which includes adaptive cruise control, lane keeping, automated parking with the ability to summon the car using a smartphone and 360-degree-view camera monitoring.
“The unique selling point of Xpeng is the technology: Xpilot, AI, and connected car features,” said Jackie Qiang, head of sales for Europe.
The P5 for Europe, however, won’t be as high-tech as the Chinese version, which has been touted by company founder and namesake He Xiaopeng as “the world’s first mass-produced lidar-equipped smart EV.”