Volkswagen Group's main volume nameplates will share more parts and factories to boost efficiencies as the automaker seeks to lift profitability in the more affordable range of its portfolio.
To differentiate between its namesake VW, Seat and Skoda brands, VW Group will emphasize individual design, the new head of VW's main car brand Thomas Schaefer said in an interview.
The company has long struggled to rein in complexity of multiple engine and trim variants across its sprawling offering that includes the upscale VW Touareg SUV and the Skoda Fabia.