VW, Seat, Skoda brands will become similar, VW Group's new volume brands boss Schaefer says

VW Schaefer — Schaefer: "In the past, we wasted too much time being preoccupied with each other. The competition is outside, it's not within the company." (Krisztian Bocsi/Bloomberg)

By:

Bloomberg

July 20, 2022 07:02 AM

Volkswagen Group's main volume nameplates will share more parts and factories to boost efficiencies as the automaker seeks to lift profitability in the more affordable range of its portfolio.

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