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January 05, 2022 04:04 AM

Sony will establish electric vehicle company

Japanese tech giant unveils VISION-S 02 prototype SUV at CES

Reuters
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    Sony VISION-S 02
    BLOOMBERG

    Sony will test its imaging and sensing technology on the VISION-S 02 prototype, shown.

    Sony Group plans to launch a company this spring to examine entering the electric vehicle market, looking to harness its strengths in entertainment and sensors to play a bigger role in next-generation mobility.

    The new company, Sony Mobility, comes as the Japanese tech giant is "exploring a commercial launch" of electric vehicles, Sony chairman and president Kenichiro Yoshida said at the company’s CES 2022 keynote event on Tuesday.

    "With our imaging and sensing, cloud, 5G and entertainment technologies combined with our contents mastery, we believe Sony is well positioned as a creative entertainment company to redefine mobility," he said.

    Although its once-dominant position in consumer electronics has been eroded by Asian rivals such as South Korea's Samsung Electronics, Sony still has an arsenal of sophisticated technology in areas such as sensors critical to autonomous driving.

    CES 2022 coverage on Automotive News

    Stay with Automotive News for the latest auto technology, mobility and policy updates from CES 2022, Jan. 3-7, whether the news is in Las Vegas or online.

    Sign up for the Automotive News daily CES newsletter and bookmark the CES page for complete coverage. Automotive News also will host an online forum on Jan. 6 at 1 p.m. EST (19:00 CET) on the future of mobility featuring experts from the automotive and tech industries.

    Tune in for a live chat on the Automotive News LinkedIn page at noon EST Jan. 7 for a discussion on the biggest reveals and developments from the show.

    And listen to the Shift podcast Jan. 3-6 for fresh interviews from the show.

    Sony's sensors for autonomous and self-aware vehicles are a growing segment of its imaging business that spans most of the world's smartphones and digital cameras.

    The Japanese firm also remains one of the world's biggest entertainment companies, home to prominent video game and movie franchises. Audio and entertainment systems are increasingly a focus for next-generation vehicles.

    Yoshida unveiled a prototype SUV, the VISION-S 02, which uses the same electric vehicle platform as the previously announced VISION-S 01 coupe that began testing on public roads in Europe in December 2020.

    No details on pricing or release date were made available.

    Yoshida said the company saw mobility as an "entertainment space" where passengers could chose individual entertainment options and use 5G internet connection.

    Wall Street is betting heavily on electric cars and the global auto industry has been upended by Tesla now the world's most valuable automaker. Many investors also expect Apple to launch its own vehicle within the next few years.

    Bloomberg contributed to this report

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