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NYC Auto Show

Genesis unwraps brand-boosting adventure concept, hypercar prototype

Genesis X Gran Equator concept
Genesis Chief Creative Officer Luc Donckerwolke presented the brand's interpretation of a modern adventuring concept. (CARLY SCHAFFNER/AUTOMOTIVE NEWS)
CS
By:
Carly Schaffner
April 16, 2025 04:23 PM

NEW YORK ― Genesis aims to continue to enhance its premium image with sleek vehicle introductions designed to stoke interest in the budding luxury brand.

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