GM

GM targets $2 billion in annual Super Cruise revenue within 5 years

A woman sits in the driver's seat of a Chevy Traverse
General Motors' Super Cruise hands-free driver-assist technology allows drivers to take their hands off the wheel while keeping their eyes on the road. (CHEVROLET)
February 18, 2025 01:00 PM

General Motors has said its Super Cruise hands-free driver-assist technology offers an opportunity to gauge whether consumers are willing to pay for an ongoing subscription to access vehicle software.

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