Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Geneva Auto Show
May 28, 2021 10:38 AM

Geneva show to go ahead in 2022 with new format

Revamped event will use digital tools to bring together 'virtual and physical experiences'

Nathan Eddy
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Genevashow2020.jpg

    The 2020 show (pictured) was canceled at short notice early in the first wave of the pandemic.

    Organizers of the Geneva auto show said the event will go ahead next February, after two years of forced cancellations due to the coronavirus pandemic.

    The GIMS Foundation, the organization behind the show, said it would give exhibitors until mid-July to register for the event.

    The show will be open to the public Feb. 19-27, GIMS said in a statement.

    Automakers were forced to switch to internet livestreaming to show off their new cars when the 2020 show was cancelled at short notice during the first wave of the pandemic.

    The trend is accelerating and threatening the business model of auto shows, which involve heavy investments for the companies taking part.

    "We don’t know what the situation will be in February, but it looks like things will be back to normal in September and we are hoping things will stay that way," GIMS CEO Sandro Mesquita told Automotive News Europe in a telephone interview.

    He said the show was moved to February from its usual timing in March due to the changing events calendar of Palexpo, the organization that owns the venue where the show takes place.

    Mesquita said the 2022 show will provide GIMS with an opportunity to showcase the digital innovations that were planned for the canceled shows last year and this year.

    He acknowledged that the coronavirus has accelerated the digital shift across trade shows of all kinds and said GIMS plans to use digital tools to expand the reach of the event and provide new experiences that bring together the virtual and the physical.

    "We already know our show will be a kind of hybrid show," he said. "Digital is important and will play a role in our show, however, physical contact is something that is also important, and our exhibitors are looking for that."

    In 2019, about 660,000 people attended the Geneva show and the exhibition generated an estimated 200 to 250 million Swiss francs ($205 to $256 million) worth of business, Reuters reported.

    The pandemic forced the cancellation of virtually all conventions in 2020, including the biennial Paris auto show.

    Ongoing concerns over the virus led to the cancellation of this year's auto show in Tokyo.

    The IAA in Munich, however, will go ahead this year from Sept. 7-12 after moving from its longtime home in Frankfurt. The show, however, will have a reduced automaker presence and shift its focus to all facets of mobility.

    In the most recent setback for the IAA in Munich, Volkswagen Group said it was limiting its presence at the show to the company's three German brands: VW, Audi and Porsche.

    "[The IAA] is changing from a pure car show to a mobility platform," a spokeswoman from the event's organizer, the German Association of the Automotive Industry (VDA), told Automotive News Europe earlier this month.

    The digital half of the IAA in Munich will be supported by virtual events to increase the show's reach and "make it more attractive for exhibitors and visitors," including the ability for automakers to target groups with marketing messages via text, images and video on various digital channels.

    Related Article
    Geneva show canceled after coronavirus outbreak spreads in Europe
    DAILY NEWSLETTER: Sign up and get the top news of the day in Europe every business weekday.
    RECOMMENDED FOR YOU
    Geneva show cancelled as organizers trade snow for sand
    Recommended for You
    Geneva show 2020
    Geneva show cancelled as organizers trade snow for sand
    Geneva show postponed until 2023
    Geneva show postponed until 2023
    Geneva show 2020
    Geneva show will keep cars as main focus
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us