Guest Commentary

How dealers can win in the omnichannel age

MotorK CEO Marco Marlia
Marco Marlia is CEO and co-founder at MotorK, a software-as-a-service provider to the automotive retail industry in Europe the Middle East and Africa.
MM
By:
Marco Marlia
October 21, 2021 11:18 AM

Luxury goods retailers have been investing heavily to start building an omnichannel customer experience. High-end consumers now seamlessly move between multiple channels at different stages of the retail journey because these retailers know their clients demand the same level of service whether the interaction is online or offline.

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