Guest Commentary

Why UX design will be crucial to the success of autonomous cars

Tata Elxsi Nick Talbotis 2023
Nick Talbot is global head of design and innovation at Tata Elxsi.
NT
By:
Nick Talbot
September 27, 2023 11:35 AM

The concept of autonomous vehicles has long captured our imaginations, promising a future where cars effortlessly and safely navigate the roads, freeing us from the need to focus on driving.

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