Guest Commentary

Why data-driven marketing is critical for the evolving car industry

Axel Tasciya and  Fabien Cros
From left, Axel Tasciya is data consulting director - automotive lead at Artefact and Fabien Cros is data & tech automotive lead at Google Marketing Platform France.
AT
By:
Axel Tasciya
FC
By:
Fabien Cros
|
October 29, 2021 09:30 AM

The commercial model for selling cars is shifting, with manufacturers adopting the direct-to-consumer (also know as the agency model) trend being witnessed by a wide variety of business sectors as people look to simplify the buying process.

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