Subscribe
Honda

Sony Honda Mobility direct sales plan triggers investigation by California New Car Dealers Association

Sony-Honda Mobility booth at CES 2025.
Sony Honda Mobility announced at this year's CES expo it would sell its Afeela 1 midsize electric sedan directly to consumers in California. (CARLY SCHAFFNER/AUTOMOTIVE NEWS)
CS
By:
Carly Schaffner
May 01, 2025 01:40 PM
Sony-Honda Mobility booth at CES 2025.
Sony Honda Mobility announced at this year's CES expo it would sell its Afeela 1 midsize electric sedan directly to consumers in California. (CARLY SCHAFFNER/AUTOMOTIVE NEWS)

The California New Car Dealers Association is investigating whether Sony Honda Mobility’s direct-to-consumer distribution plan for its Afeela 1 electric sedan violates a state franchise law.

Featured Stories

Manufacturing
Tariff impacts begin as vehicle shipping volume drops by more than 70%

The data indicates that automakers are holding off on shipping completed vehicles overseas.

MB
By:
Molly Boigon
Tariff impacts begin as vehicle shipping volume drops by more than 70%
EV
Mullen CEO David Michery doubles down on commercial EVs after buying out Bollinger
RT
By:
Richard Truett
Mullen CEO David Michery doubles down on commercial EVs after buying out Bollinger
Manufacturing
Auto companies ‘in full panic’ over rare-earths bottleneck
RN
By:
Reuters News
Auto companies ‘in full panic’ over rare-earths bottleneck
GM
Cadillac adding compact Optiq EV to high-powered V-Series lineup
LV
By:
Lindsay VanHulle
Cadillac adding compact Optiq EV to high-powered V-Series lineup

Latest News

EV maker VinFast’s rising revenue fails to ease widening Q1 net losses
Mullen CEO David Michery doubles down on commercial EVs after buying out Bollinger
Live updates on tariffs: Vehicle shipping volume plunges 70%
Cadillac adding compact Optiq EV to high-powered V-Series lineup
Staying current is easy with newsletters delivered straight to your inbox.

See More in Honda

Honda lifts U.S. profile with Olympic sponsorship of Team USA, 2028 Los Angeles Summer Games
Honda exec says Civic hybrid production move won’t add jobs to Indiana plant
Lance Woelfer: American Honda can blunt ‘significant’ tariff impact with strong U.S.-built lineup
CEO Toshihiro Mibe says Honda should wait out U.S. elections, tariff talks before taking ‘drastic’ action to shuffle factory footprint
Staying current is easy with newsletters delivered straight to your inbox.