Honda

Sony Honda Mobility direct sales plan triggers investigation by California New Car Dealers Association

Sony-Honda Mobility booth at CES 2025.
Sony Honda Mobility announced at this year's CES expo it would sell its Afeela 1 midsize electric sedan directly to consumers in California. (CARLY SCHAFFNER/AUTOMOTIVE NEWS)
May 01, 2025 01:40 PM
Sony-Honda Mobility booth at CES 2025.
Sony Honda Mobility announced at this year's CES expo it would sell its Afeela 1 midsize electric sedan directly to consumers in California. (CARLY SCHAFFNER/AUTOMOTIVE NEWS)

The California New Car Dealers Association is investigating whether Sony Honda Mobility’s direct-to-consumer distribution plan for its Afeela 1 electric sedan violates a state franchise law.

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