Like VW Group's other full-electric models, the Cupra will be offered to those who want to purchase the car via the so-called agency model, in which the automaker controls the transaction price, which starts at 37,220 euros in Germany.
Unlike its siblings – the VW ID3 hatchback and ID4 crossover, Skoda Enyaq and Audi Q4 e-tron, which all share VW Group's MEB all-electric platform, the Born will offer a version with a higher power output and faster acceleration.
The compact hatchback's top model will have an e-Boost feature to increase the maximum power output to 228 hp, which helps it top the ID3.
When the Born's top power output is coupled with a 58-kilowatt-hour battery, it can accelerate to 100 kph (62 mph) in 6.6 seconds. The time is 7 seconds if the same version is equipped with a 77-kWh battery, which is heavier. The fastest ID3 accelerates to 100 kph in 7.9 seconds.
The Born also has dynamic chassis control as an option to improve handling. The driver can modify the response of the acceleration, steering and suspension through five driving modes that include Range (to save energy) and the sportiest optional, called Cupra.