To reach its profitability goal Hyundai plans to emphasis that, depending on the market, the i20 is available with a fuel-saving mild hybrid powertrain. The technology, which reduces fuel consumption by up to 4 percent, is available on the i20 variant with a 1.0-liter, three-cylinder, 99-hp gasoline engine at a price premium of 1,000 euros compared with the non-hybridized version.
Van Nuffel said having hybrid and non-hybrid versions will help Hyundai cater to customer needs in Europe's widely varied markets. For instance, Hyundai expects to sell more mild hybrid i20s in Western Europe, where a number of markets offer incentives favoring cars that emit fewer emissions and where customers have more purchasing power than in Central and Eastern Europe.
He expects half of all i20 sold in Europe to be mild hybrid versions while the gasoline-powered variants will account for the rest.
Van Nuffel said the i20's biggest rivals are "typically the French B (small) segment cars are quite direct competitors for us," meaning the Renault Clio and Peugeot 208. Both models are consistently ranked among Europe's top 10-seller overall. He also named the Volkswagen Polo, Ford Fiesta and Opel/Vauxhall Corsa are competitors.