Manufacturing

News analysis: How the EV competition between BMW and Mercedes will evolve

BMW iX1 white nose right ARC 2024
BMW globally sold nearly three times more BEVs, including the iX1, than Mercedes during the first quarter. (BMW)
May 26, 2025 07:01 AM
BMW iX1 white 2024 Arc
BMW sold nearly three times more BEVs globally in the first quarter, including the iX1, than Mercedes. (BMW)

BMW and Mercedes-Benz are pursuing radically different electrification strategies as they prepare for major launches this year.

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