Maserati has hired former Mitsubishi executive Bernard Loire as its new chief commercial officer, while Paolo Tubito, an ex-Nike executive, becomes its chief marketing officer.

Eric Wepierre, a 30-year auto industry veteran, will take up his new role leading Mitsubishi in Europe on Feb. 1.

Vincent Cobee, a veteran Renault-Nissan executive, will head Citroen while Beatrice Foucher, a former Renault product director, will lead PSA's DS upscale brand.

Sproule, 51, previously was vice president and chief marketing officer for Aston Martin. He also held posts at Tesla, Nissan and Ford.