In his new role, company veteran Won-Jeong Jeong will oversee the launch of Kia’s new brand identity in Europe that aims to raise perceptions of the automaker as a leader in electrification.

Gregoire Olivier was in charge of PSA's China operations from 2010 until 2016. He returns to the role to implement the automaker's recovery plan for the key market where its sales have plunged.

VW Group veteran Werner Eichhorn will lead Audi's operations in China, the premium brand's biggest market.

Ho-sung Song's first task will be leading a business strategy that targets a shift from internal combustion technology toward electric and autonomous vehicles through a $25 billion investment blitz.