LONDON -- Aston Martin has appointed former McLaren Automotive executive Andreas Bareis as its new regional head for Europe, excluding the UK, as the automaker looks to turn around slumping sales in the region.
Bareis replaces Patrick Marinoff, who is leaving Aston Martin after just a year into the role.
“My strong focus will be growth in sales within the network,” Bareis said in a statement.
Aston Martin’s sales in continental Europe and the Middle East slumped 13 percent to 785 through September, company figures show. The region was the automaker's third-largest market behind China and the Americas, with the UK fourth.
A trained engineer, Bareis joined McLaren from Lotus in 2012 and held senior positions, including managing director of the Middle East, Africa and Latin America, and vehicle line manager for the company’s Super Series of sports cars, including the 720S. He left McLaren in December 2021 as head of global aftersales.
Prior to Lotus, Bareis worked for Mercedes-Benz in the company’s Formula One engines division.
Bareis’ experience with mid-engine supercars will benefit Aston Martin as it broadens its range from its current sports-car lineup, which is dominated by front-engine sport tourers such as the Vantage and DB11. The company's delayed Valhalla supercar will go on sale in 2024.
Marinoff joined Aston Martin April last year after moving from the position of global head of Renault’s Alpine premium sports car division. Prior to that he was head of sales at Mercedes-AMG.
